American Research Journal of Humanities and Social Sciences

Although the RMG sector of Bangladesh has vast popularity, it is increasingly being contested by other countries’ products, who are moving faster with their products to better respond to today’s time sensitive customers. This study attempts to investigate how woven garments of Bangladesh fall behind in the international business competition due to lack of lead time management. This research study has focused the key challenges of export competitiveness of the woven industry and puts forth some viable recommendations for improvements in the readymade garments (RMG) industry of Bangladesh to enhance market share internationally. In particular, this study highlights international business development in regard to framing and upgrading favorable business policies to ensure fast and hassle-free import of the raw materials needed for woven garments production. This study is qualitative in nature and employed content analysis to collect relevant data from various articles, books, reports, websites and social and online media. The study found that the competition of running against time has posed a significant challenge for the woven industries of Bangladesh and thus recommended the need for managing lead-time immediately. This article suggests that backward linkages may not be viable in the present scenario and thus we must focus on international business development to ensure uncomplicated import of the raw materials, obviate the policy related challenges and remove internal backwardness. This research study has important theoretical and practical importance for the industry owners, managers, associations, and has policy implications for the policy makers.