Open Access
American Research Journal of Business and Management
ISSN (Online): 2379-1047
DOI: 10.46568/arjbm
Analysis of Determinants of Tourist Satisfaction and Trust and Its Impact on Revisit Intention in Recreational Parks in DKI Jakarta
Abstract
The purpose of this study was to determine the determinants of tourist satisfaction and trust and their impact on revisit intention in Recreational
Parks in DKI Jakarta. This research was conducted in four recreational parks, namely Taman Impian Jaya Ancol, Taman Mini Indonesia Indah,
Ragunan Wildlife Park and National Monument, with a sample of 498 respondents. The research method used is quantitative descriptive with
data analysis techniques using SEM PLS with statistical tools Warppls 5.0 to test hypotheses. This study results that partially brand image
variables, tourist perceptions and service quality affect tourist satisfaction. Furthermore, partially, brand image variables, tourist perceptions
and service quality also affect tourist trust. Variable satisfaction and trust of tourists partially affect revisit intention. The magnitude of the
effect of brand image variables, tourist perceptions, service quality together to tourist satisfaction by 36.4% and to tourist confidence by 46%.
Tourist satisfaction and trust contributed 35.4% to revisit intention. This study provides theoretical implications in the form of a revisit intention
model that all variables support the results of the study and managerial implications of this study for managers of recreational parks in order to
integrate accessibility with accommodation and with admission to tourist attractions. This research is only limited to recreational parks in DKI
Jakarta which are carried out in 4 recreational parks that have the largest tourists.
