Open Access
American Research Journal of Business and Management
ISSN (Online): 2379-1047
DOI: 10.46568/arjbm
Business Process Transformation: From Construction Methodologies to Managing the Development of a Beauty Startup
Founder and Owner, N.A.S.Consult Inc. New York, US
Alena Nazarova, “Business Process Transformation: From Construction Methodologies to Managing the
Development of a Beauty Startup”, American Research Journal of Business and Management, Vol 11, no. 1, 2025, pp.
37-42.
Abstract
The article discusses the transfer of project methodologies from capital-intensive industries to the context of individual
entrepreneurship in the beauty industry. Based on the case of N.A.S.consult, it shows how adapted management tools
allow practitioners to structure their work and improve financial results. To verify the rationale of the approach, industry
benchmarks (retention, rebooking, share of online appointments, membership models) were used, as well as a comparison
with the case data. Program participants demonstrated a revenue increase of approximately 15-35% over the first 24
months and stabilization of the client base; the strategic model includes targeting, pricing, membership tools, and a KPI
dashboard. The novelty lies in the operationalization of transferable practices (goals, time, resources, communications)
and the identification of elements that require complete reworking (multi-level coordination, cumbersome regulations)
[1–3, 10–12].
