Open Access
American Research Journal of Business and Management
ISSN (Online): 2379-1047
DOI: 10.46568/arjbm
Features of Information Perception Via Mass Media for Identification of Threats and Risks
Abstract
Today, the social impact on the processes taking place in the economical space becomes not only an indirect but also
an immediate influence factor demanding a more profound account when making prognostic analyses. Based on the
theory of prospects by D. Kahneman and A. Tversky, the work investigates the features of perceiving information from the
Internet sources when managing risks.
The authors propose and substantiate a criterion of veracity as a counterbalance to unreliable information perceived; the
criterion is based on the general coherence and connectivity of facts and judgments in the thinking of an individual. The
problems of information perception for the purposes of assessing the phenomena and processes of the environment and
managerial decision making are identified. It is shown that most of the cultural world-outlook concepts of individuals are
very “tenacious” by their nature and remain resistant to changes even under the most favorable circumstances.
