Open Access
American Research Journal of Business and Management
ISSN (Online): 2379-1047
DOI: 10.46568/arjbm
Infusing Marketing Strategy To Create Economic Empowerment for Black Communities: Saving The Last Oklahoma Black Towns
Abstract
In 2021, the United States commemorated the 100-year anniversary of the Tulsa Massacre. The Tulsa Massacre represents
one of the hidden secrets in U.S. history about Oklahoma black towns and communities. Starting in the 1800s and extend
ing into the early 1900s, many of these towns were thriving on their own, fully self-reliant until they were targeted for
destruction by the 1920s. The purpose of this article is to provide awareness of the 13 remaining black towns in Oklahoma
and share a marketing framework to provide economic empowerment to these underserved communities. This article is
significant because there is limited academic research related to the business dynamics of the Black Towns of Oklahoma.
This research will continue to rural governments, public officials, black town supporters, and marketing practitioners in
building sustainable economic development in underserved communities.
