Open Access
American Research Journal of Business and Management
ISSN (Online): 2379-1047
DOI: 10.46568/arjbm
Innovation and Corporate Social Responsibility (CRS) of Nigerian Multinationals
Nigeria.
Dr. Akinwale OMOTOLA, “Innovation and Corporate Social Responsibility (CRS) of Nigerian Multinationals”,
American Research Journal of Business and Management, Vol 8, no. 1, 2022, pp. 67-75.
Abstract
The study investigated the relationship between innovation and corporate social responsibility of multinational firms.
The study made use of expo-facto research design to sample ten (10) multinational firms from quoted consumer goods
and industrial goods firms for the period of 2014 to 2019 and employ descriptive statistics, correlation analysis and
multiple regression technique in the analysis of data. The result showed that economic dimension of corporate social
responsibility has a positive coefficient and significant relationship with innovative performance of multinational firm,
humanitarian dimension of corporate social responsibility has a positive coefficient and significant relationship with
innovative performance of multinational firm and firm size as a control variable has a negative coefficient and significant
relationship with innovative performance of multinational firm at 1% level of significance. The study recommended that
relevant stakeholders of multinational firms in Nigeria should pay much attention to corporate social responsibility in
order to gain competitive advantage in the international market through innovation.
