American Research Journal of Humanities and Social Sciences

This study explored the confluence of psychological and media communication metaphor exploited in religious persuasion by 21st century church leaders in the use and abuse of social media communication for religious worship. Typically, the study contrasts the truism that religious abuse of social media communication in propagating false spiritualism has diminished the merits of social media as the greatest breakthrough of information and communication technology (ICT) as a tool in religious evangelism. The study conceptualizes that the versatility of the social media has also deepened the thrust of religious evangelism positively, and negatively. Against this background, Rashdall’s (1907) “moral criterion” in the use of the Theory of good and evil gifts this current examination the philosophical underpinnings of man’s vulnerability in exploiting nature’s endowments and human development for both psychological hedonism and rationalistic utilitarianism. In the case of the use/abuse of the social medial for religious evangelism, there is a strong conformity of opinions to the fact that under the current circumstances of uncontrollable high-tech falsehood; man’s free-will in the choice of his actions and the gift of reasons and feelings above any other animal leads to the conclusion that human advancements (such as social media) should lead man to a better life despite volumes of spiritual falsehood communicated through those platforms.