Open Access

American Research Journal of Business and Management

ISSN (Online): 2379-1047

DOI: 10.46568/arjbm

Submit Manuscript

Research Article Vol. 4, Issue 1 2018 Open Access

Abstract
PDF

Service Quality and Engagement at Some Private Universities

Heni Mularsih1, dan Lerbin Aritonang2

1Fakultas Psikologi, Universitas Tarumanagara, Indonesia.

2Fakultas Ekonomi, Universitas Tarumanagara, Indonesia.

Heni Mularsih, dan Lerbin Aritonang. “Service Quality and Engagement at Some Private Universities”. American Research Journal of Business and Management. 2018; 4(1): 1-12.

Abstract

The research conducted in this paper is a previous follow-up study. This study was conducted on 1000 female students at 10 universities in the Kopertis III Region. The purpose of this study was to examine the nomological validity of service quality, namely by using engagement. These two variables are measured by a Likert scale and their validity and reliability are tested. Nomologic validity alone is tested by correlation and regression analysis. From the results of the analysis and testing, it was found that the nomologic validity was tested empirically.