American Research Journal of Humanities and Social Sciences

In the curriculum of current Chinese higher education for tourism management major, Tour Guiding is a basic course for undergraduate students. The teaching objective of this course is to teach students how to understand the job responsibilities a qualified tour guide should hold in an ever-changing dynamic international tourism industry. Therefore, the teaching contents mainly focus on tour guiding work procedures and operational business knowledge in the workflow of tour guide in international context. This article analyzes the characteristics and problems concerning the teaching contents in the course in a new environment after the COVID-19 pandemic. Highlighting three current typical problems in teaching contents of Tour Guiding course, this study promotes strategies for the construction of a more effective teaching content system. A vertical-horizontal analysis based teaching content framework builds up a clear workflow logic in teaching chapters. A ‘tour guiding business+ tourism English’ teaching model with multi-dimensional teaching methods can produce positive effects on teaching contents in tour guiding course. Improving teacher’s practical experiences in tourism industry is always a support for the quality of teaching contents in this course.