American Research Journal of Humanities and Social Sciences

Competition of hotel business in Singapore is now getting stricter. Every manager must be able to understand the desires of the consumer. Customer satisfaction is a very important factor in the survival of the company. It also must be supported by price and good service quality. Giving good quality of service as well as offering low price can satisfy consumers. The primary mission for the company in deciding a strategy to win the competition is the main capital that can attract customer satisfaction to stay in the hotel. The aim of this study is to determine how consumers’ assessment of price and service quality offered by Hotel Mutiara Bandung and to find how much the effect of the two variables on customer satisfaction either partly or entirely. The method in this research applies a descriptive analysis and verification and questionnaire given to 110 consumers of Mutiara hotel. Hypothesis testing is done through statistical tests. The result of the research indicates that the two variables have significant effects in the amount of 3.86 to the price variable; 3.54 for the variable service quality. While in the effect of price, the quality of service to customer satisfaction of 43.5%, and 56.5% is influenced by other variables that are not examined.