Open Access
American Research Journal of Business and Management
ISSN (Online): 2379-1047
DOI: 10.46568/arjbm
The Rise of Reddit: A Case Study on Persuasive Technology
Abstract
The pandemic of 2020 enticed millions of people to make use of social media platforms such as Reddit, which benefited
greatly from this public exposure. Reddit allows individuals to interact anonymously with and share interests with
strangers from all over the world. It is a social media platform that appeals to a niche community. The purpose of this
study is to investigate Reddit as an example of persuasive technology, as well as to analyze Reddit’s future in today’s digital
society. This study has significance for both researchers and practitioners, and broadens contemporary assumptions
about strategic planning for social media platforms.
