American Research Journal of Humanities and Social Sciences

This study deals with YouTube as the most influencing source and a strong tool replacement of traditional media through the uploading and providing a vast number of health contents especially on Breast Cancer (BCa) for promoting health communication throughout the world. The study has been conducted with some specific objectives, including finding out the nature and qualities of these video contents on BCa, women’s involvement in searching these contents, and the sufficiency and effectiveness of these videos and content in creating awareness among women in Bangladesh. All the objectives are scrutinized in this study carefully. Moreover, the study observes that most women consider breast cancer as a non-communicable disease, which leads to a tougher situation for women taking treatment further. Importantly, this study finds a great correlation between what women want and what YouTube videos contents offer on this issue. Results of this study also show that most of the videos are enough to fulfill the respondents’ expectations, while these videos cover specialist advice including on treatment, symptoms, and causes of BCa mainly. A large proportion of the percentage reveals an enormous involvement of women searching video content on BCa with some activities, like viewing and commenting in the comment section. Most of the respondents of this study agreed that all the video contents are trustable, and hoping that YouTube will be a good doctoral site for women. From the positive aspects of the respondents in answering that this study proves the effectiveness of YouTube contents on BCa in creating awareness not only among women but also mass people, and thus makes a liquid health communication between mass media and mass people.