Open Access
American Research Journal of Business and Management
ISSN (Online): 2379-1047
DOI: 10.46568/arjbm
Digital Marketing System after COVID-19 in Fast Moving Consumer Goods Market
1Research Scholar, SunRise University-Alwar
2Research Supervisor, SunRise University-Alwar
Dinesh Kumar Mishra, Dr. Pramod Gupta, “Digital Marketing System after COVID-19 in Fast Moving Consumer
Goods Market”, American Research Journal of Business and Management, Vol 10, no. 1, 2024, pp. 30-34.
Abstract
The marketing environment throughout all sectors, especially fast-moving consumer goods (FMCG), is being revolutionized
by the rise of digital media. Every FMCG product campaign has traditionally been based on the right marketing mix of the
4 Ps (Product, Pricing, Place, and Promotion) to influence the purchasing decisions of the targeted audience.
However, today’s customers use a variety of factors to make their final purchase selections, which has led to the development
of new methods for swaying their preferences. COVID-19 bolstered the rising popularity of online financial transactions, via mobile apps, and directly with companies.
