Open Access
American Research Journal of Business and Management
ISSN (Online): 2379-1047
DOI: 10.46568/arjbm
Digital Marketing System after COVID-19 in Fast Moving Consumer Goods Market
Abstract
The marketing environment throughout all sectors, especially fast-moving consumer goods (FMCG), is being revolutionized
by the rise of digital media. Every FMCG product campaign has traditionally been based on the right marketing mix of the
4 Ps (Product, Pricing, Place, and Promotion) to influence the purchasing decisions of the targeted audience.
However, today’s customers use a variety of factors to make their final purchase selections, which has led to the development
of new methods for swaying their preferences. COVID-19 bolstered the rising popularity of online financial transactions, via mobile apps, and directly with companies.
