American Research Journal of Business and Management

Dr. Daryl D. Green, Dr. Devi Akella

Background: In the United States, many businesses have pinpointed deficiencies in today’s college graduates in meeting their job requirements. According to a McGraw-Hill Education study, only four in ten college students feel prepared for a future career. Purpose: This paper considers the experiential pedagogical strategy of micro internships to develop work-ready students, meeting the expectations and requirements of prospective business employers. Methodology/Approach: Drawing upon the theoretical concepts of Situated Learning Theory and a real-life case study example based on a higher education institution in the United States (US), the authors illustrate how micro internships can be integrated within a business curriculum and its benefits. Findings/Conclusion: This paper utilizes a case study to demonstrate how micro-internships can be practically applied in college classrooms. In addition, the positive aspects of micro internships vs. traditional internships, student learning outcomes, and related career-readiness skills associated with micro-internships are illustrated and emphasized. Implications: This study is significant and relevant to today’s higher education environment. It examines how Generation Z students currently enrolled in colleges and universities can be better prepared for future business employment by infusing various career readiness approaches in specific micro internships.

Joshua Song

Decision-making under risk and uncertainty is a critical aspect of various disciplines, including economics, psychology, and management. This paper explores the theoretical foundations, models, and practical applications of decision making processes in uncertain environments. By examining historical developments, current methodologies, and future directions, this paper aims to provide a comprehensive understanding of how individuals and organizations navigate risk and uncertainty. The analysis includes an overview of expected utility theory, prospect theory, and behavioral approaches, highlighting their contributions and limitations. Practical implications for risk management and policy-making are also discussed.

Dr. Adina Mihăilescu

Due to the constant increase in the flow of data, machine learning systems, cost reduction and innovations are becoming a business reality, the order of the day, and digitization practices enable completely new business models. Thus, digitization can be considered a completely new factor of production, reversing the trend of the last years of decreasing profits, by optimizing processes. Intelligent automation systems improve human work and contribute to the continuous innovation process. Digital transformation is essential for micro, medium and multinational companies if they want to remain competitive. Companies must keep up with the development of digitalization, which does not only refer to meeting the needs of the market, but is one of the main pillars of successful operation. If this is missing, the company ends up in a foundation from which there may be no escape, no way out. The digital transformation affects different operational processes of a company, which, as far as possible, are placed on a digital basis. This transition means such a new strategic tool, which allows a revolution of innovation and the construction of a new business model.

Dinesh Kumar Mishra1, Dr. Pramod Gupta2 

The marketing environment throughout all sectors, especially fast-moving consumer goods (FMCG), is being revolutionized by the rise of digital media. Every FMCG product campaign has traditionally been based on the right marketing mix of the 4 Ps (Product, Pricing, Place, and Promotion) to influence the purchasing decisions of the targeted audience. However, today’s customers use a variety of factors to make their final purchase selections, which has led to the development of new methods for swaying their preferences. COVID-19 bolstered the rising popularity of online financial transactions, via mobile apps, and directly with companies. 

Dinesh Kumar Mishra1, Dr. Pramod Gupta2 

The Indian companies are identifying the target niches on social and attitudinal behaviour, and offering common product across different demographics and also formulating the message accordingly. Internet marketing is picking up pace in India with fast technological advancement. Consumption and shopping patterns are changing. Online shopping, credit card usages are being accepted. Professionalism is increasing. Recent liberalization policies have increased competition and enforced new marketing practices in India, the local environment and local markets dictate the need for specialized and integrated approaches. 

Adem Bushi1, Tura Kaso Hamo2, Mohammed Hirpho3 

This research endeavor aimed to explore the factors influencing the financing of the wheat value chain in Hetosa and Lode Hetosa districts of Arsi zone, Oromia, Ethiopia. The specific objectives were to identify the determinants of credit utilization among wheat producers and examine the limitations and opportunities within the wheat value chain finance in the study area. A combination of qualitative and quantitative data from primary and secondary sources was collected. Primary data was obtained through semi-structured questionnaires administered to 154 farmers, 4 wholesalers, 4 flour factories, 8 retailers, 6 input suppliers, 20 consumers, and 4 bakeries. Descriptive statistics were utilized to analyze the socio-characteristics of the respondents, as well as to identify the challenges and opportunities associated with wheat value chain finance in the research area. A logit model was employed to assess the factors influencing the financing of the wheat value chain in Hetosa and Lode Hetosa districts. The results of the Binary logit model revealed that variables such as gender, educational level, wealth status of households, farm size, credit source, loan size, and interest rate significantly influenced the credit utilization of households in wheat value chain finance. Consequently, it is recommended that governmental and non-governmental organizations engaged in crop value chains should prioritize awareness campaigns and provide sufficient loan sizes based on households’ demands, while maintaining reasonable interest rates. Specifically, efforts should be made to promote education through extension services, enhance gender equity and equality in value chain finance, diversify and expand credit sources with fair interest rates, and develop alternative collateral options.

Jilo Wolde Bulcha

The transportation sector has a very immense role in the economic development of a given country. Because, human beings’ day-to-day activities are highly depends on the transport service. But this sector has its own drawbacks, like given in this paper. Keywords: traffic, traffic accidents, fatality, injury road traffic crashes and environmental pollution. In Ethiopia, the road transport sector is poor in terms of quality and service delivery systems. Due to this, the frequent occurrence of road traffic crashes has been recorded in the country continuously. To that end, mainly this paper was intended to review road traffic accident burdens in the transportation sector of Ethiopia. In detail, reviewing the costs of road traffic accidents, the causing factors of road traffic accidents, the types of vehicles highly involved in road traffic accidents, and the victim groups of communities affected by road traffic accidents at the national level were the specific objectives of this paper. Meanwhile, all road traffic accident data found in Ethiopia from the federal police commission report papers, journal articles, and dissertation papers were used for analysis purposes. Besides, the collected data were presented in tables and figures. Furthermore, the data was analyzed and interpreted based on a descriptive research design. Finally, the result of this review shows that trends of road traffic accidents in Ethiopia have been increasing over time by killing, injuring people and damaging resources. Drivers’ bad behaviors, low know-how of road users, poor road infrastructure, old vehicle conditions, and environmental factors are aggravating the occurrence of road traffic accidents in the country. Thus, to tackle this problem, educating people, enforcing traffic laws, enhancing engineering measures, and giving emergency responses were the recommendations 

Aboko Akudugu, Issahaku Adams, Salifu Shaibu Abugri 

The study investigated the effect of Emotional Intelligence (EI) on the Commitment level of Nurses at Tamale Central Hospital in Ghana. The study involved all the 253 Nurses working at the Tamale Central Hospital. A total of 253 questionnaires were returned, but after screening for suitability, 248 responses were used for the study. Data was analysed using descriptive statistics and simple linear regression. Nurses’ perception of emotions had a positive and significant relationship with Affective Commitment (B=0.153, p=0.028). Understanding emotions showed a stronger positive and significant relationship with Affective Commitment (B=0.358, p=0.001). Nurses’ ability to regulate emotions also had a positive significant relationship with Affective Commitment (B=0.195, p=0.009). Nurses’ perception of emotions positively significantly influenced Normative Commitment (B=0.175, p=0.011), indicating a sense of obligation towards the Organisation. Understanding emotions had a strong positive significant relationship with Normative Commitment (B=0.438, p=0.000). Nurses’ perception of emotions showed a positive significant relationship with Continuance Commitment (B=0.315, p=0.000), which is commitment based on the costs associated with leaving the Organisation. Emotional use and facilitation of thinking had a strong positive significant relationship with Continuance Commitment (B=0.484, p=0.000). The study recommends for Nurses and healthcare facilities managers to prioritise Emotional Intelligence issues among their Nursing staff. This will enable them to create a supportive and emotionally intelligent work environment, which may lead to increased commitment, improved job satisfaction, and better overall healthcare services.

Dr. Daryl D. Green*, Dr. Xanshunta L. Polk, Dr. George Taylor III, Zachary Frazier, Carly Hanson Grant 

How does an individual describe Coach Deion Sander’s unconventional marketing approach’s success in the traditional collegiate football world? Coach Sanders’ strategy appears disruptive to the status quo. This research provides a comprehensive analysis of the impact of Well Off Media, founded by Deion Sanders Jr., and its disruptive force in the realm of social influencers. Through various management tools, this business case study examines the strategic actions of Deion Sanders Jr. and his father, Deion Sanders, as they cultivate their brand and social influence. While there is a need for more academic information related to Coach Sanders, this research offers valuable insights into the path to success for future sports media influencers. This study is significant to scholars and practitioners, as it fills the gap in academic knowledge concerning Coach Deion Sanders as a social influencer and disruptive marketer, particularly within the context of collegiate coaching in football.